Hypnotherapy health channel takes off with BA

BRITISH AIRWAYS in-flight hypnotherapy will be available to – it says here –help travellers start their journey to improved health and wellbeing from the comfort of their seats

Passengers on long-haul flights, including the airline’s business class-only service to New York from London City, can take time out to listen to a series of five 30-minute ‘wellbeing’ programmes recorded by UK hypnotherapist Mark Bowden.

The programmes on the airline’s in-flight entertainment system cover how to: lose weight; stop smoking; give up alcohol; eat more fruit and vegetables; and develop a ‘more positive mental attitude’.

Troy Warfield, British Airways’ director of customer experience, said: ‘The wellbeing of our customers is very important and we’re thrilled to be able to offer the UK’s first hypnotherapy sessions in the air. This latest initiative emphasises our commitment to providing our customers with airline firsts and a huge breadth of content on our High Life in-flight entertainment channel.

The programmes, says Mr Bowden, help listeners to ‘retrain the brain into new, healthier habits and behaviours’.

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