Tuesday 26 January 2016

easyJet woos train passengers as rail prices rise

THE ANNUAL UK train price change has come into effect, with fares increasing by an average of 1.1 percent, yet easyJet’s flight prices are lower than they were 20 years ago.

The airline introduced fares for the price of a pair of jeans in 1995, with tickets for Luton-Glasgow flights costing £29. The starting fare on the same route now is £27.49, a reduction of 5.2 per cent despite Air Passenger Duty tax increasing by more than 160 percent in the same period. In comparison, a train fare from London to Glasgow is considerably higher – a ‘cheap’ one-way ticket can be had for £134 – and takes on average over four hours longer.

Peter Duffy, easyJet’s commercial director, said: ‘We consistently see the price of national train fares increasing year after year, but our fares have actually reduced. When easyJet started 20 years ago, it typically cost a couple of hundred pounds to fly into Europe. We challenged that and by keeping our fares low we changed the way that people think about travel, enabling a new generation of travellers of all ages, incomes, and interests to enjoy Europe.

‘We’re thrilled that by staying true to our roots, our Scottish fares and many others across Europe now cost less than our original launch fare of £29.00 in 1995.’


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