#PARIS has pushed London off the top spot to win back the number one place as the highest rated city in 2015, out of a total of 50 cities. Sydney, which had been in the top three since 2011, falls back to fourth place, overtaken by New York as well as Paris.
These are the findings of the latest Anholt-GfK City Brands Index, a bi-annual study conducted in September of last year, two months before the terrorist murders in Paris.
Simon Anholt, creator of the Index, says: ‘Our survey was conducted before the November attacks in Paris, but if past experience is anything to go by, such attacks do not change people's perceptions of the city in any significant or long-lasting way. There may be a temporary change in people's behaviour towards Paris, but the attacks do not affect the reasons why people might admire the city's beauty, cultural life, opportunities, etc. and this is what index measures.’
The study evaluates the power and appeal of each city's image, giving a holistic and detailed perspective based on six key dimensions: Presence (the city's international status and standing); Place (its physical outdoors aspect and transport); Prerequisites (basic requirements, such as affordable accommodation and the standard of public amenities); People (friendliness, cultural diversity, how safe one feels); Pulse (interesting things to do); and Potential (the economic and educational opportunities available).
Those top cities …
- New York
- Los Angeles
- Washington DC
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