Agencies including Thomas Cook, Thomson, Advantage, Worldchoice, Barrhead Travel, Hays Travel, Bath Travel, and Midcounties Co-operative will be promoting ‘baa-rilliant’ deals around the UK for the summer. Also involved are operators Superbreak, Hoseasons, Bourne Leisure, Shearings Holidays, and Attraction World.
Led by VisitEngland and supported by the tourist boards of Scotland, Wales, and Northern Ireland, the campaign will follow Shaun the Sheep on holiday in the UK with his farmyard friends.
VisitEngland chief executive James Berresford said: ‘I am confident Shaun will fuel the public’s imagination and inspire them to take a holiday in the UK this year. This new campaign forms a key part of VisitEngland’s strategy to grow tourism in this country, supporting the government’s agenda for growth.’
Go Holiday news : www.govillasandcottages.co.uk
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Picture Credit: "East Cliffs, West Bay - Dorset" courtesy VisitEngland/Aardman
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