VisitBritain targets Chinese tourists

MORE than 70 travel trade and industry suppliers from the UK supported VisitBritain’s annual three-day Destination Britain event in Beijing. 

Chinese and Hong Kong tourism companies had the opportunity to see the latest offerings from across the UK with suppliers from destinations including Oxford, Canterbury, London, Leeds, the Lake District, Northumberland, and Inverness. 

The tourism mission to China came after the publication of research showing that Chinese perceptions of the UK are improving. In the 2015 Anholt GfK Nations Brand Index study, China gave the UK a big boost for its ‘welcome’ scoring it third out of 50 countries, up 11 places from 2014. China also ranked the UK first overall for culture and second overall for not only tourism but also as a place they’d like to visit if money was no object.

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