Thursday, 28 August 2014

London leads in the boom for English attractions

VISITS to attractions in England increased by 5% in 2013 according to VisitEngland’s Annual Attractions Survey.

White Tower / Tower of London By Samspade79 via Wikimedia Commons

Regionally, tourism in London is booming as it tops the list with visits to attractions up by 8% in 2013, followed by the North-East (up 6%) and the East Midlands (up 5%), indicating the important role of England’s attractions in enticing people to explore England outside of London.

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via Wikimedia Commons

VisitEngland chief executive James Berresford said: ‘Attractions in England are core to England’s tourism offer and we are so fortunate to have such a wonderful and wide variety of indoor and outdoor attractions to suit all visitors. With a 5% increase in both visitor numbers and gross revenue for 2013, our attractions continue to contribute greatly to the visitor economy and show enormous potential for future growth. It’s clear that investment in the sector is key and the benefits are evident in the results for attractions continuously investing in both marketing and digital platforms.’

The Tower of London remains the most visited attraction in the paid for category with 2.9 million visits – an increase of 18.4% on last year – followed by St Paul's Cathedral with 2.1 million visits and Westminster Abbey with 1.8 million.

As seen in previous years, many of the most-visited paid-for attractions were part of England's rich history and heritage, such as Stonehenge, the Houses of Parliament and Big Ben, and Bath. But wildlife parks and gardens also performed well.

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