RESEARCH has revealed that aspirations in China to visit Britain are stronger than ever.
In the 2014 Anholt GfK Nations Brand Index study, China ranked Britain second out of 50 nations for tourism – its highest ranking to date.
China also upped its ranking of Britain as an aspirational place to visit ‘if money was no object’.
The ratings correspond with the growing numbers of Chinese travellers to Britain: last year there were ten per cent more visits and 64 per cent more spending by Chinese tourists.
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