With a connection to a TGV Lyria service in Lille, passengers can travel from London to Geneva in just over six hours.
Eurostar customer research has flagged up Geneva is one of the most desirable destinations for UK travellers.
The new route is the latest addition to Eurostar’s growing list of destinations, with the launch of a new service to Lyon, Avignon, and Marseille starting in May next year, followed by Amsterdam in 2016.
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Picture Credit: "Eurostar" winners" by Bernard Pépellin via Wikimedia Commons