Tuesday, 26 July 2016

25 million Brits opting to holiday in UK

A SURVEY by VoucherCodes.co.uk reveals that 25 million Brits are now opting to holiday in the UK rather than taking a trip abroad – 4.5 million more than staycationed last year. The average staycationer is expected to spend £686 on their home-based break, up from £442 last year. 

For the fifth year running, Cornwall is the most popular spot for those planning a break in their home country, with 12 percent of holiday-goers planning a trip there this year. London held onto second place on this year’s list of top #staycation destinations, with nine percent planning a trip to the city this year. Meanwhile, eight percent are planning to go the Lake District.

Cost remains a driver of the staycations movement with 18 percent of those surveyed saying they can’t afford to afford to travel abroad this year. A further sixth (16 percent) claim they’ve opted to staycation because they believe it’s better value than going abroad. But for a third, an interest in exploring all that the UK has to offer is their main reason for not travelling overseas.

The number of Brits holidaying in the UK has seen a further boost following the country’s vote on European Union membership. Additional research carried out after the referendum reveals an extra five percent of Brits – 2.5 million people – will choose to take a break in the British Isles this year, while a further five percent stated they are holding off booking a holiday at all until things calm down.

Brexit has also had an impact on how the nation is feeling about its holiday finances, with 15 percent of those taking a holiday this year planning to spend less on their summer get-away following the result.

A quarter of respondents are planning an escape to the countryside, and both beach and city breaks across the UK came in joint second place for the most popular staycation.

Claire Davenport, managing director at VoucherCodes.co.uk says: ‘Thanks to the news that so many Brits are planning to holiday in Britain during 2016, we should see a welcome boon up and down the country for hoteliers, B&Bs and travel retailers throughout the summer. With this in mind, those in the travel industry should ensure they’re targeting their ongoing marketing campaigns to tap into this consumer trend.’

Top 10 staycation choices:

Lake District
Scottish Highlands
Stay at home
Isle of Wight

Go Holiday news : www.govillasandcottages.co.uk

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