WELL-OFF UK pensioners made 35 million visits to travel websites in the past year, driving record growth, according to Experian’s Hitwise tool.
The number of visits to travel sites rose to 920 million in May, up from 906 million in the same month last year. This suggested that over-65s are becoming better off, e technologically aware, and keen to #travel.
San Francisco tops the ten more desired destinations so-called #silversurfers wish to visit, followed by France, mainland Spain, Ireland, Tenerife, Majorca, New York, Dubai, and Amsterdam.
Giles Longhurst, general manager, consumer insights, at Experian Marketing Services, said: ‘It’s interesting to see that those in the retired bracket are playing such a significant role in boosting online activity in the travel sector.
‘Silver surfers are defying stereotypes about those in later life using the internet and technology. They are also likely to be taking advantage of their extra disposable income. Having paid off their mortgages and downsized their homes, many over 65s are taking advantage of the added freedom they have found and are enjoying a very active retirement – including plenty of overseas travel.’
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