Scotland … in a word

WELCOMING’, ‘beautiful’, ‘home’ or ‘fandabbydozy’ – what word best describes Scotland? That’s the question being posed in a campaign by leading figures in the country’s tourism industry. 

The aim is to create a giant word cloud that organizers hope will act as a fun reminder that tourism in Scotland is everyone’s business.

Scots and visitors are being invited to tweet the word they believe captures and encapsulates what Scotland means to them. 

The chosen word should be followed by #onewordScotland.

The #onewordscotland word cloud will be supported by VisitScotland, the Scottish Tourism Alliance, Scotland Food and Drink, and the Scottish Licensed Trade Association.

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Picture Credit:From Top -  '"Inverness Ness Footbridge 15760" via Wikimedia Commons; "River Dochart". Licensed under CC BY-SA 2.5 via Wikimedia Commons;"Falkirk wheel 01" by Dave Morris from Edinburgh, UK via Wikimedia Commons; Cropped from "Wfm glasgow botanic gardens". Licensed under CC BY-SA 3.0 via Wikimedia Commons