CROATIA’S tourist board has launched a multi-channel marketing campaign to boost visitor numbers. Its ‘Full of Life’ campaign focuses on the varied activities and experiences on offer throughout #Croatia, from historical centres, fine wines and music festivals.
Speaking at the launch in London, Ratomir Ivicic, director of the Croatian National Tourist Board said: ‘Our latest campaign builds on strong growth in 2015 and is rooted in the emotional connections made when tourists visit. So many people enjoy different aspects of Croatia and have different memories linked to assets such as culture, nature, and gastronomy. This is really what sets it apart from other Mediterranean destinations.’
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