INTERNATIONAL
visitors have spent an extra £2.5 billion in Britain
during the last four years, says VisitBritain.
This beats the target set for it
by the UK Government in 2011 by more than half a billion pounds, and means that
every £1 invested in VisitBritain’s activities has resulted in an overseas
visitor spending £21.
VisitBritain has delivered an additional £630 million, thanks to its role as a partner in the cross-UK Government GREAT campaign.
VisitBritain has delivered an additional £630 million, thanks to its role as a partner in the cross-UK Government GREAT campaign.
Overall inbound tourism, Britain’s third largest
service export and one of its fastest-growing, was worth more than £26 billion
to the UK economy in 2013. The industry is also a major job creator; every 22
additional Chinese visitors create an additional job in the sector.
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