The enterprise will be named SinoBritish Waterside Villages and will give British, Chinese, and other overseas visitors the opportunity to experience each other’s cultures in outstanding locations, and to develop friendships with individuals and families from other nations.
The London Group – in partnership with the SinoFortone Group – has made the first acquisition for this concept by purchasing the Lakeview Country Club, a 30-year-old Cornish holiday village near Bodmin for £12.5 million, and has been given planning permission to extend the 120-acre site into what it says will be ‘the largest and most desirable private waterside village in Britain’.
Similar projects are planned for London, Scotland, and The Lake District.
The Cornish village will be designed by architects Evans and Shalev, designers of the Tate Modern in St Ives.
Malcolm Bell, chief executive of Visit #Cornwall, said the resort would help to propel Cornwall into the ranks of one of the world's leading tourist destinations.
‘To stay competitive, any sector has to constantly invest and we welcome this significant investment in the future of Cornish tourism. Cornwall is already the country's leading leisure tourism destination, evidenced by Cornwall winning the UK’s most popular tourist region for six years in succession at the British Travel Awards. It is right that Cornwall now starts to take its place as an international tourism destination. We have a world-class coastline, landscape, heritage, attractions, and culture and this exciting investment will help us to meet our ambitions.’
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