A
STUDY of the vacation rentals industry in Spain by the ESADE Business School in
Barcelona found that in 2014, more than 27 million tourists visited Madrid, the
coastal areas of Majorca and Calpe, San Sebastian, Granada, and Barcelona – the
areas that account for almost half of tourism in Spain. Of the 27 million, 3.7
million stayed in holiday rentals.
Gerard
Costa, professor of Marketing Management at ESADE says: ‘We were able to verify
for the first time in Spain that holiday rentals have been the vanguard of a form
of tourism that is becoming a great global trend: foreign families seeking a
convenient and comfortable house, consuming local commerce, valuing the deal
with the owner as well as the fact that the money goes to an individual rather
than a corporate chain, and recommending the experience.’
The
study’s main findings:
- Approximately 79% of the 3.7 million people who visited the key tourism areas and stayed in self-catering accommodation were foreign.
- The average number of nights they spent in rented accommodation was 7.4
- This type of tourism contributed almost €2.7 billion (£1.9 billion) to the Spanish economy in 2014
- The average expenditure was €726 (£510) per tourist, of which €249 (£175) was spent on accommodation and €477 (£335) on activities, transport, and meals
- Despite the growth of this holiday option in Spain, 73% of accommodation owners believed that current national and regional laws and regulations did not make renting out property to tourists an easy option.
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