TA says that inspiring consumers with two-week itineraries which are rich in diverse experiences but don’t involve taking on all the whole country will help move Australia off the ‘wish list’ and on to the ‘shopping list’.”
An example itinerary could include five days in Sydney, two days in the Blue Mountains and six days living the Aussie coastal lifestyle on the Great Barrier Reef.
A campaign promoting Australia as a two-week holiday destination to Brits has been planned for April.
www.tourism.australia.com
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