A fortnight down under

THE LATEST figures released by the Australian Bureau of Statistics shows that arrivals from the UK were up 6.8 percent in 2013 compared to 2012. Tourism Australia (TA) plans to build on that growth in 2014 by promoting the destination as an achievable holiday in as little as two weeks.
TA says that inspiring consumers with two-week itineraries which are rich in diverse experiences but don’t involve taking on all the whole country will help move Australia off the ‘wish list’ and on to the ‘shopping list’.”
An example itinerary could include five days in Sydney, two days in the Blue Mountains and six days living the Aussie coastal lifestyle on the Great Barrier Reef.
A campaign promoting Australia as a two-week holiday destination to Brits has been planned for April.
www.tourism.australia.com
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