Popularity of river cruising rising among Brits

THE popularity of river cruises has continued to grow with the number of UK passengers taking a holiday on waterways in Europe and further afield growing by 6% in 2014, according to figures released by the Cruise Lines International Association (CLIA).

The number of British travellers taking a river cruise grew by almost 8,000, taking the total number to 139,400 last year.

Europe remains by far the most popular region for UK travellers to take a river cruise, accounting for 86% of all passengers. On the continent, the River Danube’s (see top) popularity continued to soar, with passenger numbers rising 41%.

Cruises on Russia’s rivers also grew in popularity, climbing by 15%.

Andy Harmer, director of CLIA UK & Ireland, says: ‘With the continued investment in new ships and the ever-increasing choice and diversity of itineraries in Europe and further afield, it’s no surprise that more UK passengers than ever are opting for river cruises as their holiday choice.’

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