TOURISM authority Visit Devon has welcomed the announcement of a £5 million UK government grant designed to boost international tourism in the South West of England.
Visit England will administer the funding on behalf of the government, using the money to back initiatives aimed at increasing awareness of the South West as a tourist destination in Europe and beyond. Money will be allocated for marketing activities, travel itineraries and to promote the transport links between Bristol, Exeter and Newquay. There will also be a focus on business development, with smaller businesses getting help to make their products and services relevant to international audiences.
According to Amanda Lumley, chief executive of Destination Plymouth, 14% of Devon’s population depend on tourism for employment.
‘It’s vital that we do everything in our power to bring visitors to the region,’ she says. ‘This year, both the Rugby World Cup 2015 and Agatha Christie’s 125th Anniversary – which will be celebrated at the International Agatha Christie Festival in September – will do much for worldwide awareness of Devon, but we need to be thinking ahead, too, and marking international events such as Mayflower 400 in 2020 – the 400th anniversary of the sailing to America by the Pilgrim Fathers – on the world stage.’
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