Wednesday 27 May 2015

Virgin Trains East Coast targets airlines' market share

VIRGIN TRAINS EAST COAST is aiming to capture market share from domestic airlines through a series of initiatives.

A more flexible reservation system is to be introduced allowing bookings to be made closer to departure to better suit travellers who make last-minute travel arrangements.


Customers booking online or via the company’s app will be able to collect two Nectar points for every pound spent, while passengers can also earn Virgin Atlantic Flying Club miles.

The plans come as the rail operator approaches the 100th day of business since taking over the inter-city East coast franchise in March.

The company is promising faster journey times between London King’s Cross and Leeds of two hours and Edinburgh in four hours, with improved catering designed by local chefs with menus changed regularly.

Longer-term plans include the introduction of 65 new ‘Super Express’ trains from 2018.

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Picture Credit: Virgin Trains East Coast Super Express Train by Virgin Trains East Coast - http://www.virgintrainseastcoast.com/media-centre/#/images/image-of-iep-new-train-in-virgin-trains-east-coast-livery-395152. Licensed under CC BY 3.0 via Wikimedia Commons

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