Heathrow unveils £3m package to promote Britain’s city regions

HEATHROW is to partner with city regions across the UK by providing £3 million worth of advertising space at all of its terminals.

With more than 22 million business travellers connecting to more than 180 destinations each year, the campaign seeks to increase foreign investment in Britain’s regions, and is an opportunity for the participating areas to showcase why they are great places in which to invest, work, and live.

The six participating city regions will each receive six weeks of advertising across digital platforms throughout all of Heathrow’s terminals, prime poster locations, and exhibition space in arrival halls. The North-East will be the first to feature when the campaign launches in May, followed by Northern Ireland, Leeds, Glasgow, Cardiff, and Bristol.

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