Wednesday, 12 August 2015

Cameron sets out five-point UK tourism plan

A FIVE-POINT plan to boost tourism across the #UK has been unveiled by prime minister David Cameron.

An inter-ministerial group is being set up to co-ordinate activity across government and ensure that #tourism is factored into decision-making across departments in Whitehall.

The group will be headed by culture secretary John Whittingdale and will include ministers from the Department for Communities and Local Government, the Home Office, and the Foreign and Commonwealth Office.

It will focus, says Mr Cameron, on five areas:

• A better co-ordinated sector: Tourism is too fragmented. The government       
  wants to see local attractions and tourism organizations collaborating to grow     the sector for everyone. 
• Skills and jobs: Driving and retaining talent in the sector to encourage growth.
• ‘Common sense’ regulation:  Reforming regulation to drive competition and   
   improve the tourism offer for visitors.
•  Transport: Forging links between the transport and tourism sectors to help 
   visitors travel outside London.
•   An improved welcome: Delivering a world-class welcome at the border.

Ministers from the Scottish, Welsh, and Northern Ireland governments will be invited to join the group when relevant.

Cameron said: ‘Millions of overseas tourists visit the UK every year and most take in the sights of London. But Britain has so much more to offer, from the Cornish Riviera to the Scottish Highlands and everything in between. For many areas, tourism is a key industry bringing jobs, growth, and security for working people. Tourism supports almost one-in-10 jobs in the UK and we want to re-balance the economy to make sure this boost is felt right across the country.’

Backing for Cameron’s five-point plan has come from UKinbound.

Chief executive, Deirdre Wells, said: ‘It is great to hear the strong support from the prime minister for tourism – recognizing its role as the UK's third biggest service export and a major employer, particularly for young people. We welcome the commitment to improve the visa service for visitors and to deliver a world-class transport network, both air and rail. Improving the service which our visitors receive from the ‘border to their bed’ – including visa processing and transport connectivity – is something for which UKinbound has long campaigned.’


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Picture Credit: http://www.flickr.com/photos/128313242@N02/16318316691">David Cameron with British Flags Behind Him</a> via <a href="http://photopin.com">photopin</a> <a href="https://creativecommons.org/licenses/by/2.0/">(license)

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