LONDON’S leading museums and galleries had 2.4 million visits by Americans in 2014/15, up by nine percent on the previous year, according to figures published by London & Partners, the official promotional company for the capital to mark the launch of the city’s Autumn Season of Culture.
It means the US now ties with France as London’s top tourism market by volume, followed by Italy, Spain, and Germany.
Separate statistics released by Google flags up #London as the most Googled city on the planet for art galleries, the performing arts, and innovative art and design. London’s theatres generate more searches than those in any other city, while international searches for globally renowned museums rank the #ScienceMuseum in London as the world’s most Googled museum. The #NaturalHistoryMuseum and the British Museum rank second and third according to Google, followed by The New York Metropolitan Museum of Art and the Smithsonian in Washington, D.C.
The number of international visitors coming to London continues to rise, reaching 17.4 million last year.
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