Sunday, 23 August 2015

India cleans up to attract more tourists


#INDIA has launched a nationwide campaign aimed at improving the cleanliness and hygiene of its tourism sites. The ‘Campaign Clean India’, which is being driven by the Ministry of Tourism, aims to ‘sensitize all sections of society on the importance of cleanliness and hygiene in public places, particularly monuments and tourist destinations’.

As part of the campaign, a Memorandum of Understanding has been signed between Archaeological Survey of India, the Oil & Natural Gas Corporation and the Ministry of Tourism for undertaking a programme of clean-up work at the #TajMahal.

The ministry said the campaign is a voluntary scheme, with no government funds being used. But it will provide financial support for infrastructure development, including hygiene facilities such as rubbish bins and sewerage.


Improving the cleanliness of India is part of a broader government initiative aimed at attracting more tourists to the country. The government has also embarked on a programme to improve the safety of tourists, especially female travellers.


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Picture Credit: A litter-strewn landscape in Kolkata (photo by Hung Chung Chih)india.jpg,, http://www.flickr.com/photos/31175208@N03/5694974614">Julian Balboa the Sequel...</a> via <a href="http://photopin.com">photopin</a> <a href="https://creativecommons.org/licenses/by/2.0/">(license), http://www.flickr.com/photos/80355976@N06/19150840322">IMG_0955</a> via <a href="http://photopin.com">photopin</a> <a href="https://creativecommons.org/licenses/by/2.0/">(license)

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