Friday 10 June 2016

Italy tees off for golf tourism

#ITALY is to launch its greatest ever co-ordinated #golf tourism initiative this summer under the Italy Golf & More brand. 

Known worldwide for its outstanding history, culture, and gastronomy, Italy is also home to no fewer than 141 18-hole golf courses. Italy Golf & More is a collaboration between private sector partner regions, the Italian Golf Federation, and the Ministry of Tourism, who have come together to embark on a seven-figure investment to increase awareness and boost golf tourism.

Bruno Bertero, project co-ordinator for Italy Golf & More, said: ‘Italy is a country full of wonderful and different golf courses, a fact that is often overlooked when golfers are looking to book a golf break. We are very proud of the golf product we have to offer which, combined with the many tourist attractions available, great flight access, and comparatively low green fees, makes us a match for any of the more traditional European golf destinations.

‘These are very exciting times for Italian golf, with the Ryder Cup due to take place here in 2022, and this new collaboration gives us a fantastic opportunity to showcase the country to golfers in the UK and Ireland, two of the most important golf tourism markets in Europe.’


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