Chief marketing officer Kenny Jacobs says Ryanair Holidays was a 'logical step' for the airline, which is looking to become a digital provider of all things travel-related. But he said the next focus is more likely to be on selling events, tours, and excursions in the destinations it serves.
‘We've got car hire, we've announced Ryanair Rooms, and third on our list is events and tours and things to do at the destination, including excursions, restaurant bookings, and theatre tickets. Holidays would be the fourth on the list. If we did all of those things in 18 months, you would perhaps be surprised, but here at Ryanair we move quite quickly. It might even come sooner.’
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