ACCORDING to the World Travel Market’s 2014 industry report, Ryanair is arguably the most successful – and the most controversial – of all the no-frills airlines. CEO Michael O’Leary’s brash nature is replicated in Ryanair’s culture as the airline aims to strip out all unnecessary costs to increase profits and offer cheaper fares to customers.
But this culture has given the airline a poor reputation among customers, with barely a week going by without allegations of unsatisfactory treatment of its passengers.
O’Leary has been quoted saying that passengers who forget their boarding passes should be fined €60 (£47) for being ‘stupid’ and: ‘People say the customer is always right, but you know what, they’re not. Sometimes they are wrong and they need to be told so.’ He also said: ‘One thing we have looked at is maybe putting a coin slot on the toilet door, so that people might actually have to spend a pound to spend a penny.’
This reputation and the CEO’s comments about its customers began to have an impact on Ryanair’s financial results. It led to a change of heart by O’Leary, with the launch of its Always Getting Better campaign, which includes allocated seating, free second carry-on bags, and more user-friendly website.
*easyJet, the UK’s largest airline, celebrates its 19th birthday this year. Its inaugural flight in 1995 carried 120 passengers from London Luton to Glasgow, for £29 one-way. It’s now the UK’s largest airline by passenger numbers.
Go Holiday news : www.govillasandcottages.co.uk
All your holiday needs: IN PRINT - ON-LINE - DiGiMAG - SMARTPHONE -TABLET - BLOG - TWITTER - G+ - FACEBOOK
No comments:
Post a Comment
Note: only a member of this blog may post a comment.