THE next phase of the UK government’s
attempt to increase inbound tourist numbers will focus on Britain beyond
London, according the Secretary of State for culture media and sport, Sajid
Javid. He says while London continued to be a main attraction, more needs to be
done to promote the rest of the country.
‘The UK offers a massive range of
experiences and excursions that your customers would not have encountered
before,’ he told travel industry representatives at the World Travel Market in
London. ‘Travellers want to go beyond the guide book; they want unique
experiences and the UK has those in spades. For too long, life outside London
has been our best kept secret.’
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