VISIT #JERSEY has launched an interactive campaign – Escape to Jersey – in which first person video footage will be used to depict the Jersey experience, allowing travellers to try before they fly.
The video shorts aim to evoke a “physiological” reaction in the viewer by appealing to the senses, and to give a taste of a potential break in Jersey without leaving the comfort of the sofa.
A team of local videographers spent the three weeks touring the island to capture the essence of Jersey in a series of video vines. From the beaches at St Ouen to the views from Mont Orgueil Castle, the entire Jersey experience has been captured. Visit Jersey will be adding further footage of the island throughout 2015.
Adam Caerlewy-Smith, head of marketing from Visit Jersey said: ‘The travel and tourism industry is undergoing a huge change in the way it seeks to engage new visitors and to continue to appeal to existing ones. We wanted to challenge people’s perceptions of Jersey and capture rich data which can shape future marketing initiatives.
‘The Escape to Jersey campaign puts a little slice of #island life in the palms of potential visitors and shows them what escaping to Jersey really feels like.’
For more information about the campaign, go to www.escapetojersey.com
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