OPERA singer Katherine Jenkins has
been announced as the latest celebrity signed up to promote British tourism.
She will perform in Istanbul (as part
of the GREAT Festival of Creativity) and the US this year as part of a campaign
to promote the countryside, culture and heritage in Britain.
Sandie
Dawe, CEO of VisitBritain, said: ‘Katherine Jenkins represents our finest
home-grown talent and we’re honoured to have her promoting the best of Britain.
Hosting the Olympics has given us a big image boost around the world and we are
now building on this to increase visitor numbers and spend. This campaign aims to increase both the
visibility of our countryside and the revenue that international visitors bring
to the rural economy.’
Go Holiday news
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