‘GREAT China Welcome’ is
VisitBritain’s initiative to make Britain the most welcoming destination in
Europe for Chinese visitors. Supported by government ministers, it aims to
encourage UK tourism and hospitality businesses to sign up to a charter which
proves that their products and services are right for Chinese visitors.
China is now the world’s
largest outbound tourism market and provisional data for 2013 suggests that the
number of visitors to Britain from China hit 200,000 for the first time. Spend
figures are even more remarkable, with Chinese visitors parting with more than £400
million during the first nine months of 2013 alone.
A GREAT China Welcome
Chartermark will help Chinese visitors to find attractions and tour operators
which offer information in Mandarin and other tailored services. VisitBritain
hopes it will also encourage more British tourism providers to invest in making
their products more suitable for the Chinese market.
Sandie Dawe, chief executive
officer at VisitBritain, said: ‘The GREAT China Welcome Charter will help
differentiate Britain from its European neighbours and work towards our target
of welcoming 650,000 Chinese visits a year by 2020 - worth nearly £1.1 billion
annually to the UK economy.’
Go Holiday news
www.govillasandcottages.co.uk
No comments:
Post a Comment
Note: only a member of this blog may post a comment.