The study examines the most prevalent joys and anxieties among beachgoers worldwide, including comfort with public nudity, opinions about speedo-style swimwear, and fear of sharks.
For the third year running, Germans were the likeliest to sunbathe fully nude at the beach. However, this year – for the first time – Austrians tied with their German cousins: 28 percent of German and Austrian beachgoers report having spent a day at the beach in the buff. Worldwide, beach nudity is more common among men (18%) than women (6%). And toplessness is a largely European phenomenon, with Austrians (49%), Spaniards (42%) and Germans (39%) the likeliest to take part.
Asian beachgoers are typically more modest; only 2% of Japanese, 3% of South Koreans and 4% of Thai beachgoers have sunbathed nude. Though statistically unlikely to participate, the Japanese expressed a high level of comfort with beach nudity or female toplessness.
At the beach, a stroll along the shoreline is the most popular activity. The list of preferred beach activities includes:
For the third year running, Germans were the likeliest to sunbathe fully nude at the beach. However, this year – for the first time – Austrians tied with their German cousins: 28 percent of German and Austrian beachgoers report having spent a day at the beach in the buff. Worldwide, beach nudity is more common among men (18%) than women (6%). And toplessness is a largely European phenomenon, with Austrians (49%), Spaniards (42%) and Germans (39%) the likeliest to take part.
Asian beachgoers are typically more modest; only 2% of Japanese, 3% of South Koreans and 4% of Thai beachgoers have sunbathed nude. Though statistically unlikely to participate, the Japanese expressed a high level of comfort with beach nudity or female toplessness.
At the beach, a stroll along the shoreline is the most popular activity. The list of preferred beach activities includes:
Walking (70%)
Swimming (65%)
Sunbathing (53%)
Reading (53%)
Napping (48%)
People-watching (47%)
Listening to music (45%)
Drinking alcohol (39%)
Getting a massage/spa treatment (30%)
Partying (25%)
74% of worldwide respondents consider speedo-style briefs to be acceptable beach attire. A full 95% of Brazilians approve, followed by Austrians (94%), Germans (91%) and Spaniards (91%). Acceptance was lowest among Norwegians, with only 40% approving. 57% of Americans approve of the attire, as do 60% of the Japanese.
44% of respondents worldwide express anxiety about sharks, with beachgoers from Brazil (84%), Hong Kong (70%) and Malaysia (70%) expressing the most fear.
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